You can access event properties in liquid with where “customer.first_name” is the key. Events can trigger campaigns, add people to segments, etc. It’s a common format to send and store data over the internet, and the way in which you’ll send, store, and reference data in Customer.io! If you’re already a Customer.io user, you’re already using JSON-even if you don’t know it! For example, when you send an event Something that a person in your workspace did. JSON stands for JavaScript Object Notation. If you’re familiar with JSON, you can skip this page and move on to integration planning. If you’re not familiar with JSON, this page can help you get started. You can pass data into Customer.io, and store it, in complex JSON.
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